Stars have always done asset-based wealth building, just like any other rich person, but quietly—celebrities who buy up rental properties or fast-food franchises generally have not sought public praise for becoming landlords, or for extracting wealth from the labor of the working poor.

Now everyone from Justin Bieber to Shaq wants to be treated as a cultural visionary for placing six-digit bets on the long-term value of a digital receipt for an ugly cartoon, and they want you to know this is the new cool thing, and there’s still time for you to get in on the ground floor.

If Hilton and Fallon and their celebrity friends are going to go out there and pump-and-dump their way to additional wealth, they could at least do the rest of us the courtesy of being a little more discreet about it.

Amanda Mull in The Atlantic